Horticulture has emerged as an important sector for diversification of agriculture. It has established its credibility in improving the income through increased productivity, generating employment and in enhancing exports besides providing household nutritional security.The horticultural crops are the important source of income for the farmers. Plantation crops namely Coconut, Arecanut, Cashew, Rubber; Spice crops viz., Pepper, Ginger, Turmeric; Fruit crops namely Mango, Pineapple, Sapota & Banana; Vegetables viz Brinjal, Bhendi, Cucumber, Chilli, Vegetable cowpea & Leafy vegetables are being grown in the district.
In recent days aromatic crops, Vanilla, flower crops viz Jasmine, Crysanthemum, Orchids and Anthuriums are getting increased attention of the farmers. Udupi Mallige and Mattu Gulla Brinjal of Udupi District have got Geographical identity.Udupi District is having a total geographical area of 3,56,446 Hectare, in which net cultivable area is 97,802 Hectares out of which Horticulture crops are grown in an area of 73,002 Hectares.Deputy Director of Horticulture at District level, Senior Assistant Director of Horticulture, Assistant Director of Horticulture at Taluka level and Assistant Horticulture Officers at Hobli level are working to implement the programmes of Horticulture Department.
For the production and supply of quality planting material to farmers 6 Horticulture farms and 2 office nurseries are working under Horticulture Department Udupi District. Service Centre/ Raitha Seva Kendra working for marketing of horticulture and agricultural produces, provided with the facility of marketing stalls (16 no’s) and 1 canteen. Savayava Santhe activities going on every sunday for marketing of fresh organic fruits and vegetables for consumers and it helps the farmers to get remunerative and assured price for their produce.